How to generate sales in the technology sector

In many businesses, marketing and sales teams work separately and this makes sense in one way as they have different roles. But, this isn’t a sustainable way of generating sales due to the quality of leads.

To improve lead quality, technology businesses should communicate the benefits of their offering to leads to push them down the sales funnel and enable them to be categorised.

In a recent piece for MV Pro, Sud, our Marketing Director, discusses how to categorise leads to identify sales-ready prospects. And, he explains the steps involved in more effective lead generation.

Read the article by clicking here