Marketing has become increasingly competitive with the development of technology such as automation that enhances the process. And, many businesses have scrapped traditional marketing in favour of Account Based Marketing (ABM) to remain competitive.
ABM is a business-to-business (B2B) strategy that focuses sales and marketing resources on target accounts within a specific market.
But, with 70% of B2B organisations either adopting or planning to adopt ABM practices, your business needs to have a thorough understanding of ABM and how to execute a campaign effectively to stand out amongst market ‘noise’.
People switch off to marketing communications if they’re not relevant or personalised, and the statistics below demonstrate this.
So many businesses are trying to nail ABM because it yields so many benefits, with 85% of marketers reporting that it significantly benefited them in retaining and expanding existing client relationships (Marketo).
If you execute ABM well, it will differentiate your business and deliver:
Businesses and consumers have more choice than ever in the marketplace, with many business offerings seeming the same approach to grow. When used effectively, ABM can help you gain a competitive advantage and can position your business as the solution to your prospects’ problems.
