There’s a wealth of software and tools available for businesses to simplify marketing, so much so that implementing too many tools begins to complicate processes. This is where a growth stack comes in.
According to Hubspot, a growth stack is an interconnected set of tools that work together to achieve a specific result. The stack helps convert traffic with the right forms, contact insights and analytics to drive growth.
The stack combines three tools together: 1) CRM, 2) sales and 3) marketing. This focuses your marketing and communications efforts, so you don’t have to manage multiple, disjointed tools.
Implementing a growth stack addresses some of the pain points sales and marketing professionals encounter daily, such as:
A growth stack will unify tools used and as the name suggests, drive growth. Research has shown businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads (Annuitas Group).
As more businesses adopt an account-based marketing (ABM) strategy, a growth stack is integral to deliver personalised, contextual content and convert leads.
Depending on whether your business provides products and services to B2B or B2C, the type of technology you will use will differ and therefore how you build a growth stack.
However, the main components that are necessary in both markets are:
Other components might be appropriate for your business but the main thing to consider is that a successful growth stack will be one that is structured to meet your needs and objectives.
