Getting started with ABM

Marketing has changed significantly over the past decade to become more focused instead of using a mass marketing approach.

Account based marketing (ABM) aligns sales and marketing to identify, target and engage best fit account and turn them into customers.

We’ve created this guide to demonstrate the value of adopting an ABM strategy and walk you through the approach, methodology and technology involved.

In this guide, we’ll outline how to:

• Create your Account Based Marketing team
• Define your goals and strategy
• Implement your ABM technology
• Identify and prioritise your key accounts
• Choose your communication channels
• Create your messaging
• Plan your outreach
• Start your outreach

For more information about anything discussed in the guide, drop Sud an email on sud@origingrowth.co.uk, or connect with him on LinkedIn by clicking here.