Marketing has changed significantly over the past decade to become more focused instead of using a mass marketing approach.
Account based marketing (ABM) aligns sales and marketing to identify, target and engage best fit account and turn them into customers.
We’ve created this guide to demonstrate the value of adopting an ABM strategy and walk you through the approach, methodology and technology involved.
In this guide, we’ll outline how to:
For more information about anything discussed in the guide, drop Sud an email on firstname.lastname@example.org, or connect with him on LinkedIn by clicking here.