Social Selling Guide

Many people ‘switch off’ from overt marketing and don’t like the feeling of being sold to.

Social selling provides a solution to this problem by engaging with prospects on social channels and creating relationships with buyers.

This demonstrates that you’re taking an interest in your audience. You are actively taking the time to truly understand your audience, you’re offering them value through your content and interactions, and you’re engaging with your audience on their terms. In return, this positions you as an expert, someone who is authentic and trustworthy. Naturally, they will be more likely to show interest in you and see you as the go to person for that specific problem or challenge they’re facing.

An effective social selling strategy will generate relevant leads and ultimately increase conversion rates. However, many businesses face challenges when it comes to social selling, often mistaking it for social media marketing.

This guide discusses social selling and how to develop an effective strategy.

By reading it you’ll learn:

• How you can achieve social selling success
• The business benefits you can’t afford to ignore
• Social selling tips that actually work
• How to devise your social selling strategy
• And more