ABM

Account-based marketing is a targeted strategy that engages a specific set of accounts.

Looking to target specific, high value accounts, grow your business pipeline and revenue and achieve marketing and sales alignment?

ABM, which is also known as one-to-one marketing, can help you do just that.

It is a technique that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalised campaigns designed to resonate with each account. And, it delivers more than 30% ROI on your marketing spend.

 

How it works

ABM is a form of strategic business marketing and is where an organisation takes an individual prospect or customer account and treats it like its own market.

It’s typically performed by enterprise-level sales organisations and is ideal for B2B businesses that have multiple buyers or stakeholders.

It focuses on addressing the needs of a business by connecting with all its stakeholders, and it incorporates inbound marketing as it has a strong focus on creating great content to bring your prospects to you.

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