Our Origin(al) brand strategy workshops uncover your single truth, making your products and services more relevant to your customers and your people.
Our Origin(al) brand strategy workshop uncovers your single truth and makes you more relevant to your customers. We’ll help you get to the Origin of your why and make your brand matter more to those who need to know.
We’ll uncover what makes you Origin(al) and what makes you stand out, distilling it into a simple statement that makes it easy for your customers to differentiate you and choose you over the competition.
We’ll extract your short term vision giving you a clear direction to motivate and excite current and potential employees and keep everyone moving in the same direction.
We’ll work with you to extract what your company really stands for to help shine a guiding light for your brand to follow and to inspire your people.
We’ll help you define your tone of voice creating a unique set of characteristics that set the right tone for all your written and verbal communications.
Distilling down everything we have discovered about your brand, into one short strapline that surmises your single truth, is probably the most difficult part of any brand building exercise. But it’s also, probably the most important!
That’s why we run a separate brand expansion workshop to create a strapline worthy of your new brand, that you’ll want to put everywhere.
With all the pillars in place we can start to create a visual to represent your new messages. One that supports and feels like it belongs, yet makes you stand out above your competition.
A good set of brand guidelines helps your people understand your brand proposition, how to maintain its integrity and deliver it to market in a cohesive manor. Remember, consistency is king, when it comes to building trust in your brand.