Our tried and tested approach to content marketing is based on four key steps. These help our team fully understand your objectives, your audience and your unique selling points, and ensures that we present them in the most impactful way.
Once you’re happy with the plan, all of the content outlined will be produced and the design assets will be created.
It will then be promoted and pushed out as outlined in the plan. This may be through social media scheduling tools, via email marketing, or other methods. And, all interactions and engagements will be monitored and responded to.
This stage involves research into your target audiences’ preferences, to ensure we’re using the right marketing channels to get in front of them.
We’ll identify the social media channels, PR outlets, and online groups that they are using as well as the types of content and subject topics that they are interested in.
Next, we’ll collate all of our findings and develop a full, targeted content marketing plan and timing schedule tailored to your audience’s needs and wants.
It will include all aspects that are relevant to your audience and objectives such as social media and PR activity as well as online and offline content, and it will map out the different types of content we recommend creating, the channels and publications we’ll be targeting and when we’ll be publishing the content.
As the content marketing activity progresses it will be reviewed and refined based on what’s performing best.
We’ll look into your social media analytics and website analytics to identify top performing content, subject trends and to see what channels your audience is engaging with the most, to tweak your approach moving forward and maximise content marketing production.
For more information about how we might be able to support your specific needs give us a call on 01926 422002
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