Content marketing

Create and distribute content that attracts and engages your audience.

Today’s consumers and business leaders have become immune to “traditional” marketing tactics and companies need to do more to stand out from the crowd.

A combination of content marketing, inbound marketing, social media and PR activities can help you do just that. And, the tactics will help you get your brand and messaging in front of the right customers, on the right channels, with the right messaging to push them down your sales pipeline.

The Content Marketing Institute (CMI) say: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.”

Our approach to content marketing

Our tried and tested approach to content marketing is based on four key steps. These help our team fully understand your objectives, your audience and your unique selling points, and ensures that we present them in the most impactful way.

Amplification

Once you’re happy with the plan, all of the content outlined will be produced and the design assets will be created.

It will then be promoted and pushed out as outlined in the plan. This may be through social media scheduling tools, via email marketing, or other methods. And, all interactions and engagements will be monitored and responded to.
Identification

This stage involves research into your target audiences’ preferences, to ensure we’re using the right marketing channels to get in front of them.

We’ll identify the social media channels, PR outlets, and online groups that they are using as well as the types of content and subject topics that they are interested in.
Plan

Next, we’ll collate all of our findings and develop a full, targeted content marketing plan and timing schedule tailored to your audience’s needs and wants.

It will include all aspects that are relevant to your audience and objectives such as social media and PR activity as well as online and offline content, and it will map out the different types of content we recommend creating, the channels and publications we’ll be targeting and when we’ll be publishing the content.
Review and refine

As the content marketing activity progresses it will be reviewed and refined based on what’s performing best.

We’ll look into your social media analytics and website analytics to identify top performing content, subject trends and to see what channels your audience is engaging with the most, to tweak your approach moving forward and maximise content marketing production.