Building and launching Electric Zoo as a new electric vehicle brand

Electric Zoo was set up to specialise in electric vehicle sales, after its founders sold their automotive garage business.

As a brand-new business, Electric Zoo needed everything: a brand, a clear value proposition, a website and a way to reach buyers in a market that was still unfamiliar to many consumers.

We mapped out the company's objectives, identified its audience and recommended a tailored approach to launching the business. This gave the team a clear basis for the launch.

We also identified UK government funding schemes and start-up support the business could use to get the most from its consumer awareness campaign about the benefits of electric vehicles.

We ran a brand workshop and developed a brand identity, 'Go electric the easy way', that captured Electric Zoo's core value proposition, along with brand guidelines and stationery.

We built a new website with targeted user experience features, including a simple three-step journey, and created a booklet and social ads.

We held an experiential launch event with branded vehicles, flags and photo opportunities, and developed a content marketing strategy. We distributed useful content in several formats through the social channels the audience used.

Electric Zoo launched with a distinctive, confident brand and all the tools it needed to start trading, from website and content to launch event and funding support.