Case Study · Schubert UK
Building Schubert UK awareness and generating 52 qualified leads
A distinctive brand voice and lead generation programme for a premium packaging automation leader.
Increase in post impressions
Engagement rate
Qualified leads from telemarketing and the website
Manufacturing / Packaging Automation
Brand Positioning, Digital Marketing, SEO, Content and Thought Leadership, Market Research, Lead Generation, Email and Social
Campaign landing pages, EDMs, LinkedIn lead magnets
Schubert UK is part of a globally respected leader in automated premium packaging, known for intelligent, innovative machinery.
Despite leading the way on technology, Schubert's brand awareness in the UK was not keeping pace. It needed more qualified leads, stronger awareness and a firmer position in the UK automation and packaging market.
Schubert needed a distinctive voice in a market where competitor messaging often sounded similar. Its complex offer also needed to be explained clearly without losing the technical substance.
We developed a long-term strategy that tackled both requirements at once: generating leads and building the brand.
We ran a market research survey to understand the UK market, sharpen audience segmentation and identify topics that could support credible thought leadership.
Brand positioning. One of Schubert's biggest obstacles was businesses choosing third-party system aggregates over tailored systems. We created the positioning 'That's smart made simple', supported by a highly visual campaign highlighting the absurdity of using inferior components simply because they fit.
Digital marketing. A full suite of activity, from attention-grabbing EDMs and social posts to campaign-led landing pages, all backed by results-driven SEO so each piece reached as wide an audience as possible.
Content and thought leadership. We created focused long-form content around the operational and commercial issues facing Schubert's target audiences.
Lead generation. Consistency drives growth, so we built a programme of prospect marketing using email and tailored lead magnets on LinkedIn. By showing up steadily in feeds and inboxes, Schubert's story could be told over time, with nuance, rather than overwhelming people all at once.
The programme increased post impressions by 343% and achieved a 71.3% engagement rate. It also generated 45 qualified telemarketing leads and seven website leads while strengthening Schubert's visibility in the UK market.
• 45 qualified telemarketing leads
• 7 website-generated leads
Increase in post impressions
Increase in engagement rate
Brand awareness across the UK
The change has been phenomenal. Our first well-performing UK campaign, messaging, website and live activities reaching new audiences and translating into efficient and very exciting leads. We are a German company and until my position and working with the team we have had no UK presence, and in just 18 months we are stronger than we ever have been.
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