Bringing Tata Technologies onto one global multilingual website

Tata Technologies is a global engineering and product development services company. It had a separate website for each country it operated in.

Tata Technologies wanted to bring its individual country websites together into one multilingual site. The goals were to raise brand awareness, promote its brand values and show the market the full breadth of its products and services.

Teams in the UK, India and the US each needed a site that was easy to edit for their own market.

We ran a series of workshops with stakeholders from Tata's UK, Indian and US teams to define requirements and build a clear picture of the target audiences.

We worked closely with the UK team to make sure Tata Technologies' new global branding flowed seamlessly into the website, positioning the business as a global leader and creating a home for its value-added content to generate inbound leads.

We built the site on WordPress, with bespoke plugins to handle the complex multilingual requirements. Every language site can be edited from one CMS, which cuts the time needed to enter content across languages. The result is straightforward for visitors to navigate and for regional teams to maintain.

We also provided translation and content entry so the sites were populated accurately and efficiently. At launch we worked with Tata's IT teams in several countries on hosting and deployment, for a smooth global go-live.

Tata Technologies moved to running its global web presence from a single platform. The launch went smoothly, stakeholders responded positively, and engagement improved across the board.