Direct mail doesn’t work anymore. This is a phrase you might have heard a few times most recently, and in some cases it is true.
The evolution and digital transformation of the marketing industry has led to some traditional forms of marketing, such as print campaigns and direct mail, taking a backseat.
And, it’s true that batch and blast direct mail are ineffective for most businesses, as not everyone on a mass data list will find all your communications relevant, which will lead to your mail becoming a nuisance.
But, direct mail does work if you hone your contact list to send data-driven communications.
The direct mail renaissance
Many businesses have realised that direct mail is effective when sent to targeted accounts, and how well it works as a touchpoint in account-based marketing. It appears the marketing method is in vogue again because it cuts through the noise and establishes a genuine human connection.
So, how can you implement direct mail?
Oh, wait a minute Mr. Postman…
Before you send a handwritten letter to everyone, there are some best practices to follow to ensure your direct mail campaign is successful.
If you’d like to find out more about direct mail and the benefits of implementing it, get in touch with our team by emailing firstname.lastname@example.org or calling us on 01926422002.