Blog

What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.

A perfect storm for JLR?

The media are not pulling any punches. The headlines are pretty much the same everywhere; “Jaguar Land Rover to slash 4,500 jobs as part of £2.5bn plan to reverse losses”. And it’s a shame really, as JLR is a UK brand (although owned by Tata) and we’re always behind anything homegrown...

The secrets of engagement

As we progress into the second half of 2019, we’ve seen many new developments and trends in digital marketing and advertising. From new ad formats, Amazon becoming a massive search engine, ecommerce expanding onto social media channels such as Instagram and online search taking on new guises...

What I learnt at Origin

Phoebe, a foundation degree Graphic Design, Multimedia and Illustration student, joined Origin as an intern in February 2019 to gain agency experience and learn transferrable marketing skills. The four-month internship which ended in May saw Phoebe work alongside Origin's Creative Director...

Digital marketing trends for 2019

Technology and marketing tools are constantly evolving, and to remain current and gain a competitive edge, it’s essential to keep up-to-date with the latest developments. And, this knowledge will help you discover new ways to grow your business, generate leads and enhance your relationships with your existing customer base...

Kicking off the new ABM campaign

The beginning of May 2019 saw James and Sud take a trip to San Francisco to visit our clients at the US Loqate office. This was to get the ball rolling for our next big Account Based Marketing Campaign with Loqate, a GBG Solution. They have some seriously interesting address verification technology...