Enhance The Customer Experience

We've all experienced the online customer journey. Be it as online business owners, head of ecommerce, UX/UI developers or as a consumer, we;ve all had that experience.

As a consumer, you came, you saw, you purchased.

As an online business owners, head of ecommerce, UX/UI developers you see prospects and  customers come to your site, and look around, and purchase—or you watched them exit your site, leaving you with burning questions, like:

  1. Why did they abandon their shopping cart?
  2. Did that specific person not find what they were looking for?
  3. What changes do I need to make to my site to increase conversions?
  4. How can I learn from these customers’ actions on my site?

I'm sure this situation is common across the globe and its completely valid, especially right now during this pandemic.

We’ve all evolved and changed our mindsets and approach on a personal and professional level. The implications of COVID-19 have accelerated this, and our habits have changed.

We can now work from home. We can now do more online shopping. As a whole, we can now do more online. As a result, we as humans have embraced digital, and now that we have embraced it, I don’t see habits changing.

This was exactly what I discussed Howard Vale on his show 'Couch Interviews'.

I truly believe that it is paramount for any online business to enhance their customer experience and customer journey to remain competitive in today's digital world. During the show I did mention two pieces of tech that everyone should consider.

AI Search - Cludo

Whether marketer or webmaster, Cludo is one of the most user-friendly products on the market. This puts you in charge of your site search solution with valuable tools and features including autocomplete, time-sensitive Banners, Intelligent 404 pages, and more.

Automated Intelligent Boostings automatically prioritises the most relevant content in the search results, but sometimes you just need even greater control.

That's why Cludo's AI platform is whitebox, putting you in control of your search results, so we can help you to choose which pages you want on top for selected keywords. This helps you shape the search results as you want, and gives you the ability to promote content.

Watch this short video to see how it works.

Address Verification - Loqate

What if you could make it easier for your customers or staff to enter a valid address, improve the quality of your data and increase conversions. You can with Loqate and their Address verification, which is powered by the most accurate global location data. Deliver exceptional experiences to every customer, wherever they are located with this great tool.

Watch this short video to see how it works.

Still want to know more? Why not test it here, live, for free!

Live Example - Silver Cross

If there’s one thing Silver Cross love more than the products they create, are the mums and dads that buy them. That’s why we’ve been working with the continually over the past ten years to improve every touchpoint of the customer’s journey to purchase. The important point to make is that since it’s latest overhaul in quarter four 2019 – the site has tripled its turnover – impressive stuff – even before lockdown.

This cases study concentrates on the customer and shows how a great business like Silver Cross, can focus their attention on the small details to make a far better overall shopping experience by implementing some great tools like site search and address verification to name a few.

We are proud to have supported them over the past twelve years and help to consistently build their online business channel.

Read full case study here.

Sud Kumar

Marketing Director

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