Case Study · Automate UK
Increasing Automate UK member sign-ups by 23% through an end-to-end rebrand
An end-to-end rebrand launch strategy, from brand identity through to website and campaign delivery.
Increase in website impressions
More keywords ranking on page one of Google
Increase in member sign-ups
Trade Association / Automation
Brand Strategy and Planning, Market Research, Brand Positioning and Messaging, Implementation and Management, Comms Launch Campaign, PR, Social Media Strategy, SEO, Website Design and Build
New website with CRM-based content management
Automate UK is the trade body for the UK automation industry, supporting members across the sector.
Automate UK needed to redefine its identity and strengthen its position in the market, rather than simply update how the organisation looked.
The work needed to connect with its target audiences and cover the full brand experience, from visual identity and messaging to the website and launch communications.
We worked closely with the client to define brand pillars, establish brand guidelines and conduct in-depth market research into industry trends, consumer preferences and competitor strategies.
From that we developed a clear brand positioning and messaging framework to articulate Automate UK's unique value proposition, then planned an end-to-end rebrand launch from conception to execution.
Implementation and management. We managed the rebrand and launch across visual identity, the website and internal communications, keeping every touchpoint consistent.
Launch campaign. We planned communications for internal and external audiences, using press releases, email newsletters, social media and targeted media outreach to build awareness and secure coverage.
Social media. A tailored social strategy amplified the rebrand messaging and engaged the target audience, supported by a content calendar and compelling visuals to keep the brand present across platforms.
SEO and website. We audited the existing site, improved its search visibility and redesigned the experience around clear user journeys. The new CRM-based platform also lets Automate UK teams manage and update content directly.
The rebrand strengthened Automate UK's market position and delivered measurable growth. In the second month after launch, website impressions rose by 604%. Member sign-ups increased by 23% in the first three and a half months.
• More than 600 additional keywords ranking on page one of Google
• Member sign-ups up 23% in the first 3.5 months after the rebrand
Increase in website impressions in the second month after launch
Decrease in bounce rate, with average session duration up by 3 minutes
Increase in average click rates on key social channels
The team has been instrumental in taking Automate UK to the next level as a brand and for future growth. They deliver what they promise and more, always going the extra mile. The process has been both educational and collaborative, allowing us to be involved from inception through to post-launch. Our team and members are feeling the positive impact of having a reliable, trusted, and expert marketing partner. They truly support all our marketing needs with the right talent at the right time, end to end, from strategy through to omnichannel planning, content creation, and production, and the delivery of digital solutions.
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