Case Study · Ishida Europe
Increasing Ishida Europe organic traffic by 1,250% through integrated marketing
A seven-year partnership delivering a 360-degree marketing and digital ecosystem across Europe, the Middle East and Africa.
Increase in organic website traffic
PR impressions in 12 months
Increase in engaged audiences online
Manufacturing / Food Processing and Packaging
Brand Strategy, Creative Content, Digital Transformation, Website Strategy and Development, Integrated Marketing, PR, Social Media, Performance Analysis
Umbraco, Microsoft Azure, AI search and SEO tools, Ten language platforms
Ishida Europe is a leader in production-line solutions, providing weighing, quality control and packaging equipment for food and non-food applications.
For more than seven years we supported Ishida as a strategic marketing partner, operating as an extension of its internal team rather than a traditional agency. Over that time the partnership grew from individual campaigns into a fully integrated 360-degree marketing approach.
As Ishida expanded across more countries, languages and markets, its marketing needed to keep pace and evolve to support future growth.
Ishida needed a joined-up marketing and digital operation that could scale across markets. This meant streamlining processes, strengthening brand alignment, improving customer engagement, modernising the website platform and supporting closer collaboration between Europe and Japan.
Rather than delivering isolated campaigns, we created one joined-up customer journey across every touchpoint, covering brand strategy and creative content through to digital transformation and performance analysis.
Website strategy and development. We audited Ishida's websites and platforms, then prioritised the improvements needed to support growth. A new Dutch website was designed and launched, ten language platforms were completely rebuilt, and a full Umbraco and Azure solution was put in place. The latest AI search and SEO tools were introduced to improve online effectiveness further.
Integrated marketing and communications. Building on those improvements, we developed a marketing programme applying best practice across every discipline. Key initiatives included new brand and product campaigns, the launch of Africa social media and WhatsApp channels, updated brand collateral and enhanced PR strategies.
Collaborative support. Working as part of the internal marketing team, we drove a number of internal improvements by sharing our experience and expertise. Reporting processes became faster, operational efficiencies were streamlined and a greater focus on measurable outcomes was introduced. More open collaboration between Ishida's European and Japanese offices led to better alignment between marketing and commercial teams.
The integrated approach made Ishida's marketing operation more connected, efficient and measurable across Europe, the Middle East and Africa. Organic website traffic rose by 1,250%, online engagement increased by 600% and PR generated more than 10 million impressions in 12 months.
• Reach up by 1 million across digital touchpoints
• Website traffic clicks up 1,230%, from 1.5k to 20k a month on average
Increase in organic website traffic
PR impressions in a 12-month period
Increase in engaged audiences
The team has become much more than our marketing agency. They're our principal marketing partner and a genuine extension of the Ishida Europe team. What sets them apart is the quality of both their thinking and their delivery. They don't simply execute marketing activity; they challenge conventional thinking, bring strategic direction and continually look for better ways to transform how we market our business. Working alongside our teams on a daily basis, they've helped create a more connected, efficient and effective marketing operation across Europe, the Middle East and Africa.
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