Case Study · MG Motor UK
Launching the MG GS and beating annual sales targets by 58%
A 360-degree campaign that launched the new MG GS and drove record dealer visits.
Against annual sales targets
Increase in dealer visits
TV advertisements produced
Automotive
Campaign Strategy, Creative, TV and Radio, Website, PPC, SEO, PR, Social Media, Events, Showroom POS
MG Motor UK is the UK arm of the historic MG car brand. It was preparing to launch the new MG GS into a busy and competitive market.
MG wanted to position the GS as the ideal choice for families looking for a fun car that offered real value for money. With so much noise in the automotive sector, it was struggling to stand out.
We put the consumer at the heart of the strategy, looking at what matters to families when choosing a car and how the GS solved their problems.
We recommended a creative approach that spoke to the whole family, with messages that were relevant, positive, simple and on brand.
This became a 360-degree communications campaign designed to make the car-buying journey seamless.
It included three TV advertisements, brochures, a website, online advertising, radio, social media content, PPC, SEO, PR and showroom collateral. The campaign kicked off with a three-day launch event for the press.
The MG GS launch was a success. MG sold more cars than ever before and the campaign drove significantly more footfall to its dealers and franchises.
Annual sales targets beaten by
Increase in dealer visits
Launched successfully
Origin's client service support has been the best I've come across in all my years as a Marketing Director. Their innovative approach to creative and digital has played its part in the successful relaunch of MG in UK and Chinese markets.
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