MG wanted to position its new vehicle as the ideal option for consumers looking for a fun family car that provided value for money. But with so much noise in the automotive sector, it was struggling to stand out from the crowd.
We put the consumer at the heart of our strategy, and looked at what’s important to them, and how they can select a vehicle that provides the solution to their problems.
We recommended a design solution that addressed the whole family and delivered messages that were relevant and positive in nature, simple and on brand.
This led to the development of a 360-degree communications campaign that made consumers' car buying journeys seamless, and included three TV advertisements, brochures, a website, an online advertising campaign, radio, social media content, PPC, SEO, PR, showroom collateral and it was kicked off with a three-day launch event to the press.
“Origin’s client service support has been the best I’ve come across in all my years as a Marketing Director. Their innovative approach to creative and digital has played its part in the successful relaunch of MG in UK and Chinese markets.”
For the full story on how we supported MG, give us a call on 01926 422002, or drop us an email on [email protected] and we’ll send you the full case study.