Case Study · UK Automation Show
Increasing marketing-driven clicks by 1,200% for the UK Automation Show
A ten-week campaign that drove record event growth for the UK's leading automation show.
Increase in marketing-driven clicks
Campaign reach
Website visitors per month
Events / Exhibitions
Brand Strategy, Campaign Creative, Copywriting and Design, Website Development, SEO, PR, Email Marketing, Social Media, Paid and Organic Media
Campaign website, EDMs, Landing pages
The UK Automation Show, previously known as Automation UK, is the leading event of its type in the UK, showcasing the future of automation, robotics and machine vision.
With any industry show, getting visitors and exhibitors to return year after year can be tricky. There were also early concerns about registration volumes, which had to be addressed within a tight timeframe if the event was to build on the success of previous years.
The campaign needed to accelerate registrations from qualified decision-makers actively seeking automation and technology solutions.
Working within a ten-week window, we built a focused campaign to increase registrations and attendance for the 2025 show.
Brand reinforcement. Given the short timeframe, we focused activity on the content and audience segments most likely to influence registrations. That approach also reflected the confidence of the brand as a true industry authority, supported by positioning speakers, exhibitors and members as sector experts, which added certainty for automation buyers and influencers.
Creative campaign. Several creative approaches were explored, and the chosen campaign featured an eye-catching 'portal' design device that gave visual standout and, importantly, flexibility. With the concept approved, our team delivered every element of the job, from copywriting and design to website development and SEO.
Integrated marketing and content. The highly targeted campaign ran over a tight ten-week period and included EDMs, social media and landing pages. Organic PR played a vital role in building awareness, trust and credibility in the run-up, focusing on proactive media engagement and timely press release distribution to maximise earned media value and reach. A strategic mix of organic and paid media drove users to the campaign website.
The ten-week campaign increased marketing-driven clicks by 1,200% and reached more than 2 million people. The website attracted 13,500 visitors per month, brand campaign clicks rose by 600% and email open rates increased by 159%.
• Brand campaign clicks up 600%
• Email open rates up 159%, well ahead of B2B benchmarks
Website visitors per month
Increase in marketing-driven clicks
Campaign reach
The team has become a trusted extension of our team and a key strategic partner in the continued growth of our events. As our lead marketing partner for the UK Automation Show, they've consistently delivered high quality campaigns that attract the right audience, bringing qualified decision makers and high value leads to the event and creating real value for our exhibitors and members. Their combination of strategic thinking, creative excellence and flawless execution played a significant role in the success of the 2025 show, which went on to receive an industry award.
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