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Pilot ABM campaign sets high standards

Loqate, a provider of global address capture and verification software that offers the only complete solution on the market, needed an agency to deliver an account-based marketing (ABM) campaign across US states San Francisco and New York, and UK regions that pushed its brand and offering to its key prospects.

After in-depth research into its product offering and value proposition, we discovered it had two key business focuses. We then embedded our team with theirs and visited its San Francisco team to collate all the information we needed to hit the ground running with its ABM campaign.

We bridged the gap between its sales and marketing activities and identified its key accounts and the key personnel within them. Then, we produced a range of varied content including blogs, social media posts, vlogs, premium content and covered topics that resonated with its targets and pushed it on the channels that they used to position Loqate as a thought-leader and fill its sales pipeline.

Working with Origin has led to an increase in momentum and traction related to our work with them on ABM. They’re always accessible and available to discuss opportunities, ideas or issues. I have really enjoyed working with their team, and I’m looking forward to our continued collaboration.

 

Yves Pahud,
Head of Channel Marketing at Loqate.

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More detail?

For the full story on how we supported Loqate, give us a call on 01926 422002, or drop us an email on info@origingrowth.co.uk and we’ll send you the full case study.

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