See how we aligned sales and marketing teams to deliver real ROI for this AI tech business, that led to it's high value buyout
Growth stack strategy.
Rimilia, a software company that helps companies automate payments, was looking to grow and needed a marketing strategy to do just that.
To understand its business, offering and audience, we conducted workshop sessions to map out its brand positioning, vision and core values. From there we revamped their whole identity from the ground up, delivering them a brand book that allowed the team to deliver their brand consistently.
We then reviewed their sales and marketing activity and became embedded in both teams to develop messaging that resonated with its target audience. We assembled a dedicated team to ensure its work aligned with our growth stack strategy – which combined account-based marketing (ABM) with inbound marketing.
This resulted in an aligned sales and marketing team and real ROI for Rimilia as it increased its brand awareness and generated high-quality leads within its sales pipeline.
Growth stack strategy
Rimilia on tour
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Origin have worked closely with us to transform our sales and marketing proposition creating the foundations for future growth. We’d like to thank them for all their support.
Steve Richardson - Co-Founder