Rimilia | Origin Growth
Growth Architects.
Leamington Spa London Klaipeda

Rimilia

Driving International business growth.

Work
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See how we aligned sales and marketing teams to deliver real ROI for this AI tech business, that led to it's high value buyout

Growth stack strategy.

Rimilia, a software company that helps companies automate payments, was looking to grow and needed a marketing strategy to do just that. 
 
To understand its business, offering and audience, we conducted workshop sessions to map out its brand positioning, vision and core values. From there we revamped their whole identity from the ground up, delivering them a brand book that allowed the team to deliver their brand consistently. 

We then reviewed their sales and marketing activity and became embedded in both teams to develop messaging that resonated with its target audience. We assembled a dedicated team to ensure its work aligned with our growth stack strategy – which combined account-based marketing (ABM) with inbound marketing. 
 
This resulted in an aligned sales and marketing team and real ROI for Rimilia as it increased its brand awareness and generated high-quality leads within its sales pipeline. 

Growth stack strategy

Brand guidelines

ROI calculator

Rimilia on tour

Premium content booklet

Brochure

Brand presentation

Testimonial & performance

Origin have worked closely with us to transform our sales and marketing proposition creating the foundations for future growth. We’d like to thank them for all their support.

Steve Richardson - Co-Founder

Total number of inbound leads increased
Increase in number of conversions via landing page
Increase in number of meetings booked

conclusion

For the full story on how we supported Rimilia, give us a call on 01926 422002, or drop us an email on [email protected] and we’ll send you the full case study.

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