The Next Step (Wesleyan) | Origin Growth
Growth Architects.
Leamington Spa London Klaipeda

The Next Step (Wesleyan)

Positioning Wesleyan as a trusted advisor.


See how we created ‘The Next Step’, a series of live events to create an immersive, inclusive experience that encouraged student debate and participation.

'The Next Step' was born.

Wesleyan wanted to engage the next generation of medical and dental practitioners and make them aware of the specialist services they offer.

Our team set to work and ‘The Next Step’ was born. The concept aimed to educate and inspire medical and dental students to become more financially literate as they transition into working life, and position Wesleyan as a trusted advisor whilst providing a different approach to engaging students.

Origin began running ‘The Next Step’ as a series of live events to create an immersive, inclusive experience and encouraged student debate and participation. This was overseen by a moderator that would inspire the students and extract the best from a panel of recently qualified doctors and dentists.

To support the campaign, we created a dedicated website that included all the written and video content from the live events. And, audience engagement went beyond the live events, as conversations continued on social media, helping position Wesleyan as front of mind when it came to buying insurance.

Wesleyan student hub

Event stand design

Event photo shoot

Event organisation

Event photo shoot - Behind the scene

Event promotional giveaways

Wesleyan student hub website

Social media promotion

Testimonial & performance

Right from the beginning Origin has been by our side, walking us through important decisions and making sure everything comes together smoothly. I can't thank them enough for their continued support.

Sophie Rushton - Marketing Manager

Student sign up +45% Increase
Brand reach +23% Increase
Returning traffic +45% Increase


For the full story on how we supported Wesleyan, give us a call on 01926 422002, or drop us an email on [email protected] and we’ll send you the full case study.

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