Wesleyan wanted to engage the next generation of medical and dental practitioners and make them aware of the specialist services they offer.
Our team set to work and ‘The Next Step’ was born. The concept aimed to educate and inspire medical and dental students to become more financially literate as they transition into working life, and position Wesleyan as a trusted advisor whilst providing a different approach to engaging students.
Origin began running ‘The Next Step’ as a series of live events to create an immersive, inclusive experience and encouraged student debate and participation. This was overseen by a moderator that would inspire the students and extract the best from a panel of recently qualified doctors and dentists.
To support the campaign, we created a dedicated website that included all the written and video content from the live events. And, audience engagement went beyond the live events, as conversations continued on social media, helping position Wesleyan as front of mind when it came to buying insurance.
For the full story on how we supported Wesleyan, give us a call on 01926 422002, or drop us an email on firstname.lastname@example.org and we’ll send you the full case study.