Designing and launching Zapaygo across app web and marketing

Zapaygo is a lifestyle app that lets people pay for services, and pre-order and pre-pay for goods to collect or have delivered. It serves the hospitality, sport and leisure markets.

Zapaygo needed one partner that could design and build its app and websites, and also create the marketing to win over investors and consumers. It had big ambitions, including plans to grow into a wider mobile payments platform.

Zapaygo chose Origin for our ability to work across app development and website build while bringing strong creative ideas to the table.

We completed extensive UX, CX and information architecture work, then user-tested a hi-fi prototype before moving into build.

Once the app was built, we worked closely with the Zapaygo team and partnered with MSL to integrate with global EPOS systems, supporting implementation and live trials.

We designed dedicated websites for investors and consumers to drive investment and uptake. We also created a website to support Zapaygo's longer-term payments ambitions, alongside marketing materials for launch.

Zapaygo launched with a tested, integrated app and a full set of investor and consumer channels. Testing showed big gains in usability, performance and journey speed.