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Cutting through the noise with ABM

Autino, a software business that builds consumer-centric software for the automotive aftermarket, wanted to drive sales of its software to the large UK franchise dealer groups.  

Our team recommended they undertake an account-based marketing (ABM) approach to cut through the noise and reach their targeted prospects with the right message, in a format that appeals to them.

They were immediately impressed with our way of thinking. So, we set to work by conducting in-depth research into its target accounts. This enabled us to develop content that resonated with them and push it through online and offline channels.

The quality of the content and touch points resonated with the prospects and allowed Autino to open up key dialogue with accounts that previously wouldn’t consider them as a viable option.

I’ve worked with several agencies, none whom have delivered similar results like the team at Origin. From day one their collaborative approach allowed us to create a focused and engaging ABM campaign based on our specific requirements. I was impressed with how hands on and knowledgeable Origin were and over the course of the campaign we built solid engagement with our targeted accounts which led to a healthy pipeline.

Nathan Elliott,
Head of Sales
Autino

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More detail?

For the full story on how we supported Autino, give us a call on 01926 422002, or drop us an email on info@origingrowth.co.uk and we’ll send you the full case study.

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